CK x Heron
“Create an immersive digital experience for the launch of CK x Heron Preston line.”
CLIENT
Calvin Klein c/w DotDotDash
ROLE
Lead UXUI
Art Direction
Content Strategy
VISION
Honor the integrity of Calvin Klein brand while highlighting Heron’s unique style.
STRATEGY
The immersive journey is a fluid loop of three environments highlighting (1) the origin story of Heron and his creative influences, (2) his collaborative process with Calvin Klein and (3) the showcase of products.
METHOD — 01
Three key objects placed in the main gallery act as visual anchors that open the portal to each environment.
METHOD — 02
The hotspot indicators were designed with subtlety to achieve two goals: (1) to increase moments of intrigue and discovery and (2) to uphold Calvin Klein's minimalist visual identity.
METHOD — 03
To create a truly immersive shopping experience, moments of product engagement were accompanied by interactive objects such as TVs and 3D denim jacket.
IMPACT
As a part of a larger brand campaign, this project played a significant role in introducing the collaboration between Calvin Klein and Heron Preston to the mass.
COLLABORATORS
Hassan Moody (CD)
Andrew (3D Person)
DotDotDash
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