OpenSesame
“Elevate OpenSesame's brand identity to accurately convey their growth.”
CLIENT
OpenSesame
ROLE
Senior UXUI
LOGO REFRESH
The new logo is inspired by four main concepts of OpenSesame's story—which were developed during the discovery phase.
(1) The Sesame Seed: the name of OpenSesame's proprietary course delivery technology. (2) The Blossoming Flower: conveying the manifestation of one's destiny. (3) The Neuron Spike: the moment of ideas being processed. (4) The Handshake: the company culture that embraces collaboration and teamwork.
EXPANDING THE BRAND
The new logo served as the core element driving the visual function of OpenSesame's growth marketing.
DESIGN SYSTEM
The rebrand efforts included the product design system—providing a consistent brand experience for both prospects and customers.
UXUI DESIGN
As a Staff Designer, my involvement at OpenSesame ranged from branding to product design. Establishing and maintaining our design system, Bloom, has been one of my main focus areas.
IMPACT
The logo design set the stage for the expanding rebrand efforts—highlighting OpenSesame's growth to 2x its initial ARR.
COLLABORATORS
Josh Blank
James Richman
Melanie Goldstein
NEXT PROJECT