TikTok Events
“Create a virtual conference environment for TikTok's world-wide company events.”
CLIENT
TikTok c/w DotDotDash
ROLE
Lead UXUI
Motion Graphics
Content Design
VISION
Translate TikTok's upbeat & eclectic company culture into an experience worth talking about.
STRATEGY
Leverage UI customization while keeping the core UX simple—to maximize the platform's reusability for multiple events and still provide a unique experience for each event.
METHOD — 01
Each event contained a set of visual cues such as custom icons, 3D navigation, and motion graphics to reinforce each event's theme.
METHOD — 02
On-screen production showcased hosts, speakers and DJ's immersed in a virtual TikTok world that fit each event's theme.
METHOD — 03
Events included interactive activities such as Speedy Meets & Photo Booth to create the virtual environment to feel as socially stimulating as a physical event itself.
IMPACT
Each event generated a significant level of enthusiastic reactions and provided folks at TikTok an exciting opportunity to share their time together even in the midst of the Covid Pandemic.
COLLABORATORS
Fe Navilli (CD)
Andrew (3D Person)
DotDotDash
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